How the Internet Is Transforming Marketing

Thanksgiving was last week and I admit that I searched for a few recipes online. One, for sweet potatoes cooked with coconut milk and cilantro, was a real winner. I heard about it on NPR's On Point one day and looked it up. I was like a growing number of Americans. A fascinating article from the NY Times, Butterballs or Cheese Balls, an Online Barometer, describes how the major food websites tracked their traffic during the Thanksgiving countdown--and what folks were searching for.